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Funnel analysis reveals $287k/month opportunity for Kajabi
I’ve identified an opportunity for Kajabi to produce an estimated $286,560 monthly recurring revenue (MRR). I’ve also developed a strategy - and built…
Sep 14, 2022
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Callum Birch
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Funnel analysis reveals $287k/month opportunity for Kajabi
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How to build any business system from scratch
Today, I built a plug-n-play content system for Dickie Bush and Nicolas Cole at Ship 30 for 30. Here's the story: Dickie asked his Twitter followers for…
Sep 2, 2022
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Callum Birch
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How to build any business system from scratch
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August 2022
The exact process Eugene Schwartz followed to sell millions of dollars of books by mail
Eugene Schwartz sold millions of dollars of books by mail. Want to know a secret? He used the same ad writing process every time... ... and you can use…
Aug 28, 2022
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Callum Birch
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The exact process Eugene Schwartz followed to sell millions of dollars of books by mail
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July 2022
How to attract (and keep) patients for a medical practice
I started a private medical practice (obstetric ultrasound) with no money, no reputation and no experience running a business - and personally borrowed…
Jul 19, 2022
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Callum Birch
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How to attract (and keep) patients for a medical practice
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How to write interesting copy from a blank page
Make a list of random words: Yes Hello Daylight Winter Action Lips You Window KeyboardThanks for reading Callum Birch! Subscribe for free to receive new…
Jul 14, 2022
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Callum Birch
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How to write interesting copy from a blank page
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June 2022
How one man grew a $1000 business to $450 million
In 1974, Tom Phillips began producing two newsletters from home with a $1000 investment. In the first year, Phillips generated $300,000 in revenue. By…
Jun 29, 2022
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Callum Birch
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How one man grew a $1000 business to $450 million
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There's marketing gold in the old (and the new)
On Saturday, we were planning to take our daughter Mabel to Exeter on her first train ride. Instead, we went on the Lynton & Barnstaple Railway, a…
Jun 29, 2022
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Callum Birch
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There's marketing gold in the old (and the new)
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November 2019
How to avoid the wrath of the FTC
Real quick one today—a crash course on how to substantiate advertising claims based on FTC guidelines. Right, the first thing you should know is that…
Nov 12, 2019
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Callum Birch
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How to avoid the wrath of the FTC
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The best way to write an opening paragraph
According to the late great David Ogilvy, five times as many people read the headline than any other part of an advertisement. That’s because the…
Nov 11, 2019
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Callum Birch
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The best way to write an opening paragraph
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Top 10 copywriting/marketing resources
Claude Hopkins, the greatest ad man who ever lived, was once asked to review some college textbooks on advertising and advise the publishers on how to…
Nov 9, 2019
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Callum Birch
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Top 10 copywriting/marketing resources
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4 ways to beef up your offer and increase sales
Recently, I wrote that your list and your offer are more important than your copy. Sure enough, I was analyzing an online sales letter control for a…
Nov 8, 2019
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Callum Birch
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4 ways to beef up your offer and increase sales
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It took me 10 minutes to write this terrible headline
Today is one of those days where I’m finding it difficult to get anything done. My mind just isn’t playing ball. But here’s the thing… The market…
Nov 6, 2019
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Callum Birch
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It took me 10 minutes to write this terrible headline
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